The New York brand launched in 2001, by Rachel Comey, began as a menswear line. Eventually the brand expanded into womenswear - now the line's primary focus - because women were buying her men's clothes in smaller sizes. The line is known for its artful custom prints, graceful yet modern silhouettes, and carefully chosen materials. Her brand generated a cult following and has expanded to shoes, accessories, as well as a uni-sex line.